How to write attractive product descriptions

Creative product descriptions

But there are two reasons why this still works. If your product descriptions are both informative and persuasive, the customer is encouraged to buy. When it comes to writing your own product descriptions, start by imagining your ideal buyer. You also improve your chances of writing a product description that converts your customer. How do they describe their products? Know when to show, tell and describe. Highlight its multiple features. Why is this product useful or better than its competitors? Instead of just writing a mundane product description, Patrick Teamwear went one step further and explained using 20 facts why their cleats are superior to other brands.

The time you invest here will be well rewarded. You want to be able to define which features would be of most interest to your potential buyers.

No one wants to purchase a product from a site when its descriptions are covered in sloppy grammar and spelling errors.

t shirt product description example

This is key to converting your potential buyers into actual buyers. For this particular product, they provide words in their product description which lays out specs and provides valuable information on the product use and maintenance.

Product description for bags

Help your customers envision themselves using your product. Not only that, but each of your products will very likely appeal to a certain type of prospect. There are, of course, a lot of different people who buy Apple MacBooks for different reasons. Dazzle your readers with vivid product descriptions. Amazon goes on to quote several percentages to show why the Paperwhite has better contrast and brilliant resolution; and it provides a killer benefit: Even in bright sunlight, Paperwhite delivers clear, crisp text and images with no glare. When it comes to telling a story in your product description, try to answer these questions Who originally made this product? Even if your writers are seasoned and already in tune with your brand, the temptation to drift is always present.

You can almost hear your best friend telling you about these shoes and that is exactly what they wanted as they were writing this product description. Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. Your customers may even prefer thinner fabrics on summer days.

How to write attractive product descriptions

All new eye-catching packaging along with updated decals and pictorial assembly guide round out the kit. That is, you have no competitors and, because of it, you can use the exact same approach as in Stage 3 of market awareness. Get the study now. The problem is our potential buyers are not as interested in mundane features and specs. Ingredients and specs can easily be put into bullet points. Try these suggestions: Encourage prospects by applauding their aspirations Help prospects visualize what they can achieve with your product Help prospects imagine the product is already in their possession Explain how the customer will feel using the product by opting for sensory language and words that incorporate the five senses sight, sound, taste, touch, smell Help them imagine that their current needs are being met by using the product Highlight the problem before you sell the solution If you want to sell big mousetraps, turn the mice into rats magnify the problem Step 4 — Structure your descriptions with an eye towards effectiveness and efficiency How do you create a compelling product description that customers will respond to? If you can, print the entire page, and every time you pinpoint one of these elements, write down your thoughts on how you can apply the same principles in your own description.

Get the study now. What problem does it solve? This can be anything from quality to value to features — really think about the benefits that will speak to customers.

Product description example

You can almost hear your best friend telling you about these shoes and that is exactly what they wanted as they were writing this product description. The North Face markets a lot of their gear the same way. Try these suggestions: Encourage prospects by applauding their aspirations Help prospects visualize what they can achieve with your product Help prospects imagine the product is already in their possession Explain how the customer will feel using the product by opting for sensory language and words that incorporate the five senses sight, sound, taste, touch, smell Help them imagine that their current needs are being met by using the product Highlight the problem before you sell the solution If you want to sell big mousetraps, turn the mice into rats magnify the problem Step 4 — Structure your descriptions with an eye towards effectiveness and efficiency How do you create a compelling product description that customers will respond to? And how will your product help them achieve that goal? He knew his audience better than anybody else. If we click on one of the listings on the first page, we can see how they use this keyword on their site to appear in the search results. To practice this copywriting technique start a sentence with the word imagine, and finish your sentence or paragraph by explaining how your reader will feel when owning and using your product. Your personas should be front and center when writing the copy for the product descriptions. The main goal is simply to explain what the product does and why someone should buy it.

Use bullet points, short paragraphs, relevant headings, etc. Pull out the content that is most important to them, and find engaging, visual ways to get all the relevant information to them without any headache.

Will adding the keywords to your product titles and descriptions earn you a number one ranking on the search results page? In the meantime, start building your store with a free day trial of Shopify.

product description example pdf
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