The advice or quotes do not just govern our writing, but also relationships with ourselves and others. If something is logical it is, by nature, persuasive.
These differences influence the way you write and how you sell the product. By following this three-step formula, a couple of awesome things start to happen. It took me months and months of getting rejected by client after client before I finally bit the bullet, did work for cheap, got excellent feedback, and began reeling in project after project.
Spock is a recipe for success. With the chosen effect or emotion in mind, write to invoke that specific feeling. So, this guide includes resources that are not specific to online copywriting, but, nonetheless, will help you build a strong arsenal of copywriting skills you can take to the web.
Your audience wants a great experience using your product, reading your copy, etc. Create killer headlines to attract more readership.